Five Ways Staying on Brand Can Help You Grow Your Business
There is a lot of competing and noise today To be successful is more about what you’re selling, or even how you’re selling your products that’s crucial. How people perceive the founder or business will have a significant impact on a business’s financial performance. Couple the current digital and hybrid environment, which makes it difficult to get people in touch with where they are, and creating a brand that is strong and memorable is essential than ever before.
I had a chat with Aliza Licht, the founder of Leave Your Mark and author of On Brand: Shape Your Narrative. Share Your Vision. Reframe Their Vision, discuss how branding the founder of a business Click here, for a person who founded it or even a CEO can alter the direction of business.
Being a professional with over twenty years of working in the fields of marketing, communications and digital strategy within the fashion sector, Aliza’s specialization is in telling stories and creating brand recognition. We first met way back on Twitter in the days when she was the voice behind the anonymity of social media’s celebrity, DKNY PR GIRL. Today, and through her brand of multimedia and consulting, she collaborates with both individuals and businesses, as well as guides them in the best ways to develop their brand.
Her newest book, On Brand, is an extensive guide to personal branding. In it, she uses everything she learned in her professional experience and applies these strategies to people. However, whether you’re marketing for a business or your own business, these five tips for success below can help you build your own brand that is durable.
- Decide What You Want to Be Known For
Strong brands begin by defining its mission and being crystal clear about its values. Why is your brand there? What issue are you looking to resolve or the gap you hoping to solve? What are the benefits you bring to the marketplace of consumer goods? Individually What do you want people to consider when they see your name? What are you hoping to feel once they hear your voice or even meet you?
According to Aliza that every company aspires to attain a certain standing as well as a good reputation among consumers. Making the distinction between how the brand views it and what the public views it, is a crucial aspect. What would you like consumers to be aware of about your company? To people, the power of personal branding is combining self-reflection with the public’s perception. It is important to make sure that the message you send out is received in the way you want it to be.
If there are several aspects you’d like to target If you have several areas to focus on, a Venn diagram could help understand how the ideas interconnect or do not. It is essential to explain your offer and value proposition in a way that is clear and memorable.
- Shape Your Narrative and Never Stop Telling Your Story
Always assume that nobody is thinking about your company or you might have someone who is discovering your brand in the first place despite it being in existence for a long time. According to Aliza in her article, when we talk about storytelling, we have be aware that after you have created your story, it is essential to continue to hammer the story in different and unique ways over and repeatedly. This may seem repetitive, yet it’s crucial to have your story’s place forever within the mind of your target audience.
A simple way to assess your own self is to ask someone they know about your company in just one sentence. What would you like them to write about? What would be your ideal headline in the event that someone writes an article on the brand or you? You must ensure that your communication style as well as the brand image you’re developing are worthy of that.
- Visualize Your Brand
A lot of thought and consideration should be given to each aspect of a company’s products or services, beginning with the visual brand. When two brands offer identical products The difference between one brand to another tends to be more about the product itself and more about the way in which a business wrapped it up, told its story and then marketed the product to its customers.
Make sure your brand gets the space it needs through a well-designed web page. A lot of brands rely on social media in order to be seen. Although having a strong presence on social media can improve your brand’s recognition Your website is the sole place online where you can have a 100% percentage of your voice. The way you display your website isn’t governed by an algorithm. Extra credit is given for extensions to your brand, such as podcasts or newsletters.
Each medium that your brand is in should feel exactly similar, however it is important to think about your custom-designed content for each medium. In the current world the world is not one size suit to all. Your company’s brand’s essence should guide your actions regardless of the location it is. It is essential to be easily searchable and well-known.
- Manage and Safeguard Your Reputation
Perhaps you believe that you’re most skilled at your job, however you’re aware that the reputation of a brand can be destroyed in a flash. The tools for monitoring social media aren’t negotiable once your business grows too huge to be able to fail. Understanding the online mood and the areas where issues could be developing could be the difference between a company’s failure and success.
Making sure you have the best team in place in which HR, PR and legal functions are interlinked is crucial to prevent crisis communication issues prior to having the chance to have them. Consider feedback with a lot of care, to prevent issues from going in the dark.
- Ideate and Innovate, but Never Lose Your Brand DNA
It’s easy to start a company however, maintaining it is more challenging. Brands fade when businesses do not know who they are or what they are for initially. Each company should be able to provide a mission statement, the purpose filter, and an official brand guide. They are the safety nets to operations. If the million-dollar plan began as a sketch on a napkin or cocktail napkin keep it in a spot which you’ll be able to reference repeatedly. If your business expands the idea should serve as the team’s guide. Change and evolve however, you must never abandon the plan.